Career in Marketing: Everything you need to know

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Image by Gerd Altmann from Pixabay

A career in marketing is a profession in the marketing field. This is when one decides to take marketing as a career. These careers include Growth Hacker, Digital marketer, Social media managers e.t.c

Defining a career path as a young person can be difficult, especially if you are not so advantageous to have a mentor or guardian who will help you choose the right career choice. One of the easiest ways of defining a career path for yourself is by taking note of your passion; this means that you have to be conscious of what you often find yourself doing and the things that interest you the most. 

The foundation of any career is rooted in individual passion, and a career in marketing is no different from this fact. Marketing is the process of creating strategic planning of getting people to know about your product/ service and leading them throughout the various stages of finally taking action behind the marketing objective. 

Having a career in marketing entails that you need to have the ability to study and understanding a different set of people and their behaviours (most especially your audience). A career in marketing can be a perfect career for you if you are the type that thinks creatively, pays attention to detail and have planning skills. 

How do I start a career in marketing?

#1. Identify 3 marketing roles you are interested in.

#2. Search for jobs in that role from startups and identify skills required.

#3. Learn those skills and develop 1 -2 projects on each.

#4. Apply to marketing jobs.

#5. Get interview.

#6. Start your career.

What are the different marketing roles and opportunities available in the marketing career?

One great thing about building a career in marketing is that there is a broad scope of aspects and opportunities to choose from. You might not get to discover all the available marketing aspects and opportunities except you are willing to research and ask a relevant question about the career opportunities in marketing. If you are ever eager to know about the career opportunities in marketing, here are some of them you should know about;

  • Market research analyst: The people within this field are in charge of studying and understanding different marketing and sales trends, being aware of the next move of the market competitors. They are also responsible for understanding the consumer’s behaviour & emotion and help the company they work for taking and make decisions. 

Other roles in marketing include Social media manager, content marketing manager, online event manager, content creator, email marketing specialist, influencer marketing, SEO experts etc.

What are the basic skills required for any marketing role?

Interesting enough career in marketing is not only limited to just promoting and branding. Marketing also involves a lot of management, adjusting & shifting to rapid changes, budgeting, researching & analyzing, supervising etc. Anyone intending to start up a career in marketing should possess the following skills; 

  • Attention to details
  • Organization
  • Communication 
  • Planning 
  • Creative thinking 

How can you position yourself to be hired for marketing roles?

As a newbie or someone looking forward to being hired for a role in marketing, getting hired can be difficult if you are not on the right path. To have high chance of getting hired for any marketing role, you need to position yourself as the right candidate capable of carrying tasks effectively and efficiently. Here are a few tips on how you can place and increase your chances of getting hired for any marketing role;

  • Keep your resume updated and attractive using a structured template. 
  • Make time to research the job role, company and even one of the current workers like the hiring managers before attending interviews.
  • Keep your social media platforms updated, especially LinkedIn and don’t forget to share valuable content with your audience over there.
  • Cultivate the habit of talking & emphasizing more on the things you have achieved so far rather than what you can do. 
  • Learn the act of reaching out to people through networking and building a sustainable relationship.
  • Practice! Practice! – Practice makes perfect.

How much can you earn as a marketer? 

There is no specific amount that you can earn as a marketer, but it will be safe to say that the salary of any marketing role depends on the principle of supply and demand of a product or service.

If there is any other thing that you would love to ask about a career in marketing, don’t hesitate to drop them in the comment section, and you can also feel free to share your opinions, tips & knowledge on a career in marketing. Thanks for reading. 

Frequency Asked Questions

Is marketing a high paying career?

There is no specific amount that you can earn as a marketer, but it will be safe to say that the salary of any marketing role depends on the principle of supply and demand of a product or service. The salary is dependent on the country. Use PayScale to know your salary worth.

Is marketing a good career?

A career in marketing is a very profitable and a good one. Marketers will remain in demand through the next decade because companies will always need visibility and sales. It is a great career to venture into.

What kind of jobs are in marketing?

There are numerous jobs in marketing. They include Social media manager, content marketing manager, online event manager, content creator, email marketing specialist, influencer marketing, SEO experts, Growth hackers etc.

How do I start a career in marketing?

#1. Identify 3 marketing roles you are interested in.

#2. Search for jobs in that role from startups and identify skills required.

#3. Learn those skills and develop 1 -2 projects on each.

#4. Apply to marketing jobs.

#5. Get interview.

#6. Start your career.

What is a career in marketing?

A career in marketing is a profession in the marketing field. This is when one decides to take marketing as a career. These careers include Growth Hacker, Digital marketer, Social media managers e.t.c

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