Digital Marketing Program

digital marketing program



Digital Marketing Program Overview

The demand for skilled digital marketing practitioners in industry, academia, and the government is rapidly growing. The digital marketing program is a game-changer.

So let expect digital marketing to top the upcoming 230 million jobs in Africa by 2030 due to digitization.

 

What Should Be Expected From Digital Marketing Program

The Skill Up’s Digital Marketing Program is designed to introduce the skill fellow to the practical and important aspect of Digital Marketing from the beginning to the advanced knowledge. This program is led by industry experts and leaders working in top companies like Google, Microsoft, Facebook e.t.c, the course uses a project-based learning model to provide hands-on experience with the latest digital marketing techniques, concepts and tools.

By the end of the program, professionals will have developed a comprehensive digital marketing strategy that incorporates customer insights, branding considerations, search marketing, social media, and email campaigns to receive a certificate in digital marketing

Digital Marketing Program

Week 1
Digital Marketing Fundamentals

Explore various strategies for customer acquisition, engagement and retention. Understand the psychological and emotional/ psychological reasons why people buy a product and service.

Week 2
Content Marketing

Learn to create a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Week 3
Email Marketing

Learn how to build an email list full of targeted customers, optimize your emails for the highest open rates and click-through rates (CTR) and automate the process of nurturing your leads and turning prospects into customers.

Week 4 - Week 5
Social Media Management

Keen to continuously improve your brand’s growth on Facebook, LinkedIn, Instagram, YouTube or other social platforms? Learn how harnessed and grow your brands’ online presence, generate leads, and boost sales.

Week 6
Search Engine Optimization

Gain an understanding of search engine algorithms and how they affect organic search results and websites learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behaviour.

Week 7
Data Tracking & Analysis

Learn to track, measure and derive insights from consolidated marketing activities through sophisticated web analytics tools.

Week 8 - Week 9
Google Ads

Advertisement is the key to driving marketing efforts and goals. You will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business. 

Week 10
Q&A

Question and Answers session with data science professionals working in top companies in the world and in Africa like Google, Facebook, Microsoft, NASA, Apple e.t.c

Week 11 - Week 12
Project(s)

Data science Skill Up fellow will undergo one or more projects that allows them solve community-based problems using the skills learnt above.

Week 13 - Week 16
JobAcquire

JobAcquire is a 4-weeks dedicated job search program that uses YIEE job search strategies that lands job seekers' one or more jobs at the end of the program.

Mode Of

Virtual Learning

Join and collaborate with other students in virtual classes.

Problem-Solving Approach

Work on real-life projects by applying what you learn to solve related business and community problems.

Video Content

High-quality easy-to-comprehend video lessons. Curated by industrial professionals or Africans.