courses
Digital Marketing
Data Tracking Analysis II

Digital marketing

Video

Data Tracking Analysis II

Module 7

Module Structure

Advanced Google Analytics 21 Lessons

How Google analytics collect data

Categorizing data into users and sessions

Transforming data using configuration rules

Storing data to generate reports quickly

How to create a measurement plan

Managing multiple accounts or properties

How to set up advanced filters on views

How to set up event tracking

How to set up Internal Site Search

How to set up Custom Dimensions

How to set up Custom Metrics

How to set up Calculated Metrics

How to set up Channel Groupings

How to set up Enhanced Ecommerce

How to set up User ID

How to set up Data Import

Introduction to segmentation

Using Multi-Channel Funnel reports for analysi

Introduction to remarketing

Introduction to Dynamic Remarketing

Course conclusion

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