courses
Digital Marketing
Data Tracking & Analysis

Digital marketing

Video

Data Tracking & Analysis

Module 6

Module Structure

Google Analytics for Beginners 13 Lessons

Welcome to Google Analytics for Beginners

Overview of Google Analytics data collection

The Analytics account structure

Navigating the full Audience report

Introduction to dashboards and shortcuts

Audience reports overview

Acquisition reports overview

Behaviour reports overview

How to track a marketing campaign

Tracking campaigns with URL Builder

How to set up Goals in Analytics

How to use Analytics with Google Ads

Google Analytics for Beginners Wrap-Up

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